Marketing Strategy for Entrepreneurs

Marketing Strategy for Entrepreneurs

Course
en
English
6 h
This content is rated 0 out of 5
Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 7 Sequences
  • Intermediate Level

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Course details

Syllabus

WEEK 1 : "As if" this was a starting point

  • In search of...
  • My best friend is a contact
  • Freezing Cold Calling
  • E-mailing is never e-mailing
  • But Social is Media
  • B2B vs B2C: Relations
  • Closing the deal

WEEK 2 : Who are these customers and what do they actually want? Analysis – Customer insights and analytics

  • Who are all these customers?
  • 1000 miles in their shoes
  • Context matters
  • When fun becomes pain...

WEEK 3 : It is better to Skate to where the puck is going: Segmentation & positioning

  • Who's old and who's new here actually?
  • Finding your own way of segmentation
  • But if segmentation does not work?
  • Don´t tell me a story about storys and branding

Prerequisite

None.

Instructors

Henrik Blomgren
Dr. Ass. Prof.
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

Editor

EIT Digital is a pan-European education and research-based innovation organisation founded on excellence. The mission of EIT Digital is to drive European leadership in ICT innovation for economic growth and quality of life. EIT Digital is a Knowledge and Innovation Community of the European Institute of Innovation and Technology. By linking education, research and business, EIT Digital empowers ICT top talents for the future and brings ICT innovations to life. The ecosystem is characterised by an open and collaborative way of working with partners representing global companies, leading research centres, and top ranked universities in the field of ICT. Since 2010, EIT Digital is consistently mobilising talents, ideas, technologies, investments as well as business across Europe and beyond. For more information, visit www.eitdigital.eu.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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