- From www.coursera.org
Marketing Strategy for Entrepreneurs
- Self-paced
- Free Access
- Fee-based Certificate
- 7 Sequences
- Intermediate Level
Course details
Syllabus
WEEK 1 : "As if" this was a starting point
- In search of...
- My best friend is a contact
- Freezing Cold Calling
- E-mailing is never e-mailing
- But Social is Media
- B2B vs B2C: Relations
- Closing the deal
WEEK 2 : Who are these customers and what do they actually want? Analysis – Customer insights and analytics
- Who are all these customers?
- 1000 miles in their shoes
- Context matters
- When fun becomes pain...
WEEK 3 : It is better to Skate to where the puck is going: Segmentation & positioning
- Who's old and who's new here actually?
- Finding your own way of segmentation
- But if segmentation does not work?
- Don´t tell me a story about storys and branding
Prerequisite
Instructors
Henrik Blomgren
Dr. Ass. Prof.
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology
Editor
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
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