Marketing Management
link Source: www.edx.org
date_range Starts on October 4, 2021
event_note Ends on December 13, 2021
list 7 sequences
assignment Level : Advanced
chat_bubble_outline Language : English
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 56 hours in total

About the content

Mark Cuban, owner of the Dallas Mavericks, puts it bluntly: “No sales. No company.” Every organization needs effective marketing to match its products, services and experiences to customers, and maintain and grow its revenue. In this course you will learn the keys to successful marketing, from using traditional and digital media channels to build brand awareness, to using consumer and behavioral research in order to better match your product to your customers’ wants and needs.

In this course, you'll learn to:

  • Identify target customers and analyze and understand their needs and desires.
  • Define your offering's value proposition and positioning.
  • Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign
  • Define key performance indicators and analyze the results.

By the end of this class, you will understand how to assess the competitive playing field, understand your competitor’s brand position, and map your own organization’s position, strengths, and weaknesses, to create or capture competitive advantages.

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Syllabus

  • Marketing methods to help you identify successful strategies and tactics
  • How to apply marketing frameworks to real-world business problems
  • How to create strategic, research-based marketing plans
  • How marketing skill sets support your role as a successful mananger/leader
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Instructors

Judy Frels
Clinical Professor of Marketing, Assistant Dean of Online Programs
University of Maryland

David Godes
Dean's Professor of Marketing, Marketing Department Chair
University of Maryland

P.K. Kannan
Professor of Marketing, Dean’s Chair in Marketing Science, Assoc. Dean
University of Maryland

Mary Beth Furst
Associate Clinical Professor, Marketing
University of Maryland

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Content Designer

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

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Best Review

Excelente!

Anonymous
Anonymous,
Published on August 30, 2021
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Anonymous,
August 30, 2021
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Excelente!

April 1, 2020
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Très intéressant :)

September 13, 2019
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very interesting