Marketing Management

Marketing Management

Closed
Course
en
English
56 h
This content is rated 4.7222 out of 5
Source
  • From www.edx.org
More info
  • 7 Sequences
  • Advanced Level
  • Starts on October 3, 2021
  • Ends on December 12, 2021

Their employees are learning daily with Edflex

  • Safran
  • Air France
  • TotalEnergies
  • Generali
Learn more

Course details

Syllabus

  • Marketing methods to help you identify successful strategies and tactics
  • How to apply marketing frameworks to real-world business problems
  • How to create strategic, research-based marketing plans
  • How marketing skill sets support your role as a successful mananger/leader

Prerequisite

None.

Instructors

Judy Frels
Clinical Professor of Marketing, Assistant Dean of Online Programs
University of Maryland

David Godes
Dean's Professor of Marketing, Marketing Department Chair
University of Maryland

P.K. Kannan
Professor of Marketing, Dean’s Chair in Marketing Science, Assoc. Dean
University of Maryland

Mary Beth Furst
Associate Clinical Professor, Marketing
University of Maryland

Editor

The University of Maryland is the state's flagship university and one of the nation's leading public research universities. A world leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. 

Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of national academies and a large number of Fulbright scholars. The institution has an operating budget of $1.8 billion, raises $500 million a year in external research funding and recently completed a $1 billion fundraising campaign.

Platform

Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

This content is rated 4.7222 out of 5
(no review)
This content is rated 4.7222 out of 5
(no review)
Complete this resource to write a review