Marketing Management

Marketing Management

Course
en
English
Subtitles available
18 h
This content is rated 4 out of 5
Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 9 Sequences
  • Intermediate Level
  • Subtitles in Hindi

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Course details

Syllabus

  • Basic concepts of marketing
  • Segmentation, targeting, differentiation and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place and promotion

Prerequisite

None.

Instructors

Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore

Editor

Indian Institute of Management Bangalore ( IIM Bangalore or IIMB ) is a public business school and institute of national importance located in Bangalore, India. Founded in 1973, it was the third IIM to be established, after IIM Calcutta and IIM Ahmedabad.

The institute offers postgraduate, doctoral, executive education and certificate programmes.

Platform

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