- From www.coursera.org
Marketing Management II
Course
en
English
24 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. - Week 1 - Module 1: Distribution (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering. - Week 2 - Module 2: Pricing Strategy (Price)
An important element of the 4 Ps is Pricing. While all the other Ps focus on creating value, pricing helps companies to extract the value created. In this module, you will learn about pricing in marketing and the different considerations and steps involved in ... - Week 3 - Module 3: Marketing Communication (Promotion)
A strong brand allows companies to distinguish themselves from their competitors in their target market. To build a strong brand, marketers need to ensure that their messages to consumers are clear and consistent. In this module, we will learn how Integrated M... - Week 4 - Module 4: Consumer Behavior
In this module, we will study the meaning of consumer behavior and the factors that influence it. We will explore the various factors that impact consumer perception of a product, and those that affect the adoption of a new product. We will also learn about th...
Prerequisite
None.
Instructors
Hayden Noel
Assistant Clinical Professor
Department of Business Administration, College of Business
Editor
The University of Illinois at Urbana-Champaign was founded in 1867 (UIUC). The main campus of the University of Illinois is located in the twin cities of Champaign and Urbana, two hundred kilometres south of Chicago.
This major university is ranked among the most prestigious in the world by various measurements, such as the Center for World University Rankings, which place it 22nd worldwide for the period 2020-21.
Platform
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