Marketing digital y sus análisis basado en datos

Marketing digital y sus análisis basado en datos

Course
es
Spanish
8 h
This content is rated 0 out of 5
Source
  • From https://www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Intermediate Level
  • Starts on December 31, 2023

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Course details

Syllabus

Estrategias de comunicación de marketing digital

  • Marketing con influencers
  • Huella digital

Marketing digital a través de estrategias SEO y SEM

  • Fundamentos de SEO
  • Alineación SEM

Optimización de sitios web y marketing en redes sociales

  • Optimización del diseño UI / UX
  • Marketing de medios sociales

Decisiones estratégicas de análisis basados ​​en datos

  • Análisis basado en datos
  • Big Data de redes sociales

Prerequisite

Licenciatura

Instructors

Fernando Daniel Sierra Saavedra
Profesor de EGADE Business School •
Tecnológico de Monterrey

Brenda Aranda de la Garza
Profesora de EGADE Business School •
Tecnológico de Monterrey

Editor

The Monterrey Institute of Technology and Advanced Studies, better known as Tecnológico de Monterrey, is a private university based in Monterrey, Nuevo León, Mexico.

It is currently one of the schools with the highest academic recognition in Latin America and enjoys a high reputation among Latin American employers1,2. It is characterised by the active presence of its engineers in the fields of business and technological innovation.

It has the best business school in Mexico and Latin America. What's more, it is one of only 45 universities in the world with a 5-star QS rating.

Platform

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