Marketing Analytics: Data Tools and Techniques

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Course
en
English
18 h
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  • Self-paced
  • Course from 585 €
More info
  • 6 Sequences
  • Intermediate Level

You can't access an archived course

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Course details

Syllabus

Module 1: Introduction to Data Collection, Market Research and Analysis

Module 2: Regression

Module 3: Conjoint Analysis

Module 4: Social Media Analytics

Prerequisite

Basic undergraduate mathematics

Instructors

Raghu Iyengar
Associate Professor
The Wharton School of the University of Pennsylvania

Editor

The Wharton School of the University of Pennsylvania

Platform

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