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assignment Level : Intermediate
chat_bubble_outline Language : English
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Key Information

credit_card From 585€
timer 18 hours in total

About the content

Businesses today have access to an increasingly large amount of detailed customer data, and this influx of data is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. This valuable data may include in-store and online customer transactions, customer surveys as well as prices and advertising. You’ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results.

This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.

  • Regression Analysis: modeling cause and effect
  • Conjoint Analysis: valuing attributes and measuring preference
  • Social Media Analytics
  • New Techniques in Market Research

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Prerequisite

Basic undergraduate mathematics

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Syllabus

Module 1: Introduction to Data Collection, Market Research and Analysis

Module 2: Regression

Module 3: Conjoint Analysis

Module 4: Social Media Analytics
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Instructors

Raghu Iyengar
Associate Professor
The Wharton School of the University of Pennsylvania

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Content Designer

The Wharton School of the University of Pennsylvania
The Wharton School of the University of Pennsylvania
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Platform

Edx

Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

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