- Self-paced
- Course from 585 €
Managing the Value of Customer Relationships
You can't access an archived course
- 6 Sequences
- Intermediate Level
Course details
Syllabus
Topics will include:
- Product Centricity versus Customer Centricity
- Customer Equity and Firm Valuation
- Customer Lifetime Value
- Managing Customers According to Value
- Acquisition and Retention Optimization
Prerequisite
- Familiarity with basic marketing concepts
- This is a graduate level course
Instructors
Pete Fader
Frances and Pei-Yuan Chia Professor of Marketing
The Wharton School of the University of Pennsylvania
Editor
Platform
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