link Source: openclassrooms.com
list 3 sequences
assignment Level : Intermediate
chat_bubble_outline Language : English
card_giftcard 60 point
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 6 hours in total

About the content

Boost the use of your services, and your organization’s growth and profit with customer relationship management (CRM) strategy and relevant digital software.

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Syllabus

Part 1 - Map Your Customers' Journey
1. Get the most out of this course
2. Discover Why Mapping a Customer Journey is Important
3. Follow the Customer Trail
4. Map the Steps of Your Customer Journey Back to Your Sales Funnel
5. Visualize Qualitative Customer Data Along the Journey
6. Identify How Stakeholders Currently Meet Customer Expectations
7. Get some practice mapping a customer journey

Part 2 - Define a CRM Strategy Which Improves Customer Satisfaction
1. Define the Objectives of Your CRM Strategy
2. Review Your Current CRM Software
3. Improve Workflows of Both Customer-Facing and Back-Office Teams
4. Improve User Experience by Defining Metrics With the HEART Framework
5. Consider Combining Your Analytics Into a Single Customer View (SCV)
Quiz: Define a CRM Strategy Which Improves Customer Satisfaction

Part 3 - Implement CRM in Your Marketing Efforts
1. Determine Relevant Content for Your Customer Segments
2. Create Customer-Centric Marketing Content
3. Automate Push and Pull Marketing Efforts
4. Demonstrate the Improved Business Value Over Time
Quiz: Implement CRM in Your Marketing Efforts

Certificate

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Instructors

Mike Weston
I wear many hats, including Advisor, Mentor, NED, Keynote Speaker, and Author. I am the founder of SMTW Advisory

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Content Designer

OpenClassrooms

OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

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Je le trouve important pour tout consultant + Explications du vocabulaire, Explication des techniques

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Published on March 26, 2021
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Anonymous,
March 26, 2021
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Je le trouve important pour tout consultant + Explications du vocabulaire, Explication des techniques