- From www.futurelearn.com
Macro Environmental Analysis and Business Strategy: An Introduction
Closed
Course
en
English
6 h
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- 3 Sequences
- Introductive Level
- Starts on May 12, 2019
- Ends on June 2, 2019
Course details
Syllabus
- Definition of strategy
- Benefits and costs of globalisation
- Drivers of globalisation
- Macro environment analysis using PESTL framework
Prerequisite
This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning.
Instructors
Da Teng
I am a senior lecturer in Strategic Management at Coventry Business School. I Hold a PhD degree from King's College London. My research focuses on business strategy in emerging economies.
Editor
Coventry University is a post-1992 British university located in Coventry, England, United Kingdom. The university, which has around 17,000 students, is particularly well known for its engineering and automotive design.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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