list 5 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
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Key information

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timer 15 hours in total

About the content

DESCRIPTION Transform a promising business opportunity into a venture concept proposal, and launch it as a business for real. Learn the key steps in the venture creation process, including marketing and fundraising. Sharpen your ‘entrepreneurial mindset.’ ABOUT THE COURSE Launching New Ventures, a course about Entrepreneurship & Strategy for Technology-Driven Startups, is designed for professionals, entrepreneurs, and students who want to learn about how to successfully launch a business. Through short, animated lectures, inspiring interviews with entrepreneurs from around the world, short quizzes, suggested readings and a practical final project, students will gain a broad overview of entrepreneurship strategy with insights they can apply to their venture regardless of location, industry or venture stage. Students are required to complete quizzes, and develop and submit venture ideas as part of the course assessments. Top performing students are able to compete for seed-funding for their venture concept. By the end of the course, you will be able to do the following: • Identify promising business opportunities • Develop your ideas into a venture concept • Test market receptiveness to your venture idea by using social media • Craft an opportunity exploitation roadmap • Creatively market your solution • Calculate how much money you need, where to find it and how to manage it • How and when to protect your intellectual property • How to grow your venture (intelligently!) • Experience the early stages of the entrepreneurial process • Sharpen your “entrepreneurial mindset” and learn how it can benefit your organization.

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Syllabus

  • Week 1 - Week 1: What is Entrepreneurship?  
    Welcome to the first week of Launching New Ventures. Here are two videos, a video interview and a list of suggested readings, as well as one quiz covering all of the Week 1 content (so be sure to watch all the videos before you take the quiz).
  • Week 2 - Week 2: Identifying & Evaluating Business Opportunities
    Welcome to the second week of Launching New Ventures. There is an introduction to Week 2 video, four lectures, and a summary video, as well as one quiz covering all of the Week 2 content (so be sure to watch every video before you take the quiz).
  • Week 3 - Week 3: Entrepreneurial Marketing
    Welcome to the third week of Launching New Ventures. It includes an introduction to Week 3 video, six lectures, and a summary video, as well as one quiz covering all of the Week 3 content (so be sure to watch all the videos before you take the quiz).
  • Week 4 - Week 4: Raising & Managing Money
    Welcome to the fourth week of Launching New Ventures. There is an introduction to Week 4 video, five lectures, and a summary video, as well as one quiz covering all of the Week 4 content (so be sure to watch all the videos before you take the quiz).
  • Week 5 - Week 5: Value Capture – Profiting From your Innovation
    Welcome to the fifth week of Launching New Ventures. There is an introduction to Week 5 video, four lectures, and a summary video of the week, as well as an "Outlook" video that summarizes ALL of the lectures of the course. There is one quiz covering all of ...
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Instructors

  • Christopher Tucci - College of Management of Technology, Entrepreneurship and Innovation ⎜ Collège de management de la technologie, de l’entrepreneuriat et de l’innovation
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Content designer

École Polytechnique Fédérale de Lausanne

The École polytechnique fédérale de Lausanne (EPFL, English: Swiss Federal Institute of Technology in Lausanne) is a research university in Lausanne, Switzerland, that specialises in physical sciences and engineering.

One of the two Swiss Federal Institutes of Technology, the school was founded by the Swiss Federal Government with the stated mission to:

Educate engineers and scientists to the highest international standing
Be a national center of excellence in science and technology
Provide a hub for interaction between the scientific community and the industry
EPFL is considered one of the most prestigious universities in the world for engineering and sciences, ranking 17th overall and 10th in engineering in the 2015 QS World University Rankings; 34th overall and 12th in engineering in the 2015 Times Higher Education World University Rankings.

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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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