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assignment Level : Introductive
chat_bubble_outline Language : French
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verified_user Fee-based Certificate
timer 30 hours in total

About the content

Quel est le secret d'une entreprise qui reussit mieux qu'une autre ? Comment faire les bons choix strategiques ? Ce cours proposera des reponses a ces questions au travers de nombreuses etudes de cas. Il vous fournira des outils et methodes d'analyse indispensables pour comprendre les atouts ainsi que l'environnement concurrentiel des entreprises.

Il s'agit d'une approche originale qui s'adresse a chacun, qu'il soit directeur, cadre, entrepreneur, etudiant ou tout simplement desireux de savoir comment prendre des decisions reflechies et coherentes tout en poursuivant un objectif a long terme.

Ce cours est construit comme un voyage en 6 escales au pays « strategie ». Tout comme le stratege, le voyageur doit decider, prevoir et planifier son itineraire en demeurant flexible. Il doit tenir un cap et connaitre sa destination, car comme le disait Seneque : « il n'est pas de vent favorable a qui ne connait pas son port ».

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Prerequisite

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Syllabus

  • Comprendre et decoder les principes fondamentaux du raisonnement strategique, l'analyse de l'environnement concurrentiel, le diagnostic strategique et l'evaluation de differentes options de developpement.
  • Appliquer ces principes a des etudes de cas.
  • Prendre en compte les dimensions ethiques a travers des valeurs personnelles, sociales ou politiques ainsi que la culture de l'entreprise.
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Instructors

Régis Coeurderoy
Professeur en management stratégique
Université catholique de Louvain

Alain Vas
Professeur de stratégie et gestion du changement
Université catholique de Louvain

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Content designer

Université catholique de Louvain

The creation of Universities as an institution was one of the best things to come out of the Middle Ages. The institution's commitment to extending the boundaries of human knowledge, transmitting this knowledge, and thereby increasing the humanity of the human race has kept it at the forefront of civilization in the 21st century. The Université catholique de Louvain has played a part in this process with pride since 1425.

But above all, UCL's mission to be a great European university is directed towards the future. It takes in teachers, researchers and students from far and wide and the need for strict quality control has never been higher. The internationalization of tertiary education brings new challenges. Inspired by a long history of welcoming others, the university campuses are developing into living communities.

UCL is a microcosm of the world it serves. It is a centre of knowledge and innovation, a place of cultural celebration and invention, of achievement and extending the limits of human accomplishment.

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Edx

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Best review

Un bon MOOC pour l'introduction aux notions de stratégie d'entreprise. Ce MOOC m'a donné envie d'approfondir mes connaissances dans ce domaine.

Published on March 31, 2016
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Chloe Deon,
on the February 28, 2019
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Connaissances généralistes sur la stratégie d'entreprise - Utiles pour comprendre le sens de mes actions RH dans un contexte global - Animation et pédagogie dynamique

on the July 25, 2016
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Bon MOOC de l'université de Louvain, comme toujours ! Je le recommande car les vidéos sont claires, pédagogiques et intéressantes. De belles illustrations également permettent de rendre les apprentissages plus vivants

on the March 31, 2016
starstarstarstarstar

Un bon MOOC pour l'introduction aux notions de stratégie d'entreprise. Ce MOOC m'a donné envie d'approfondir mes connaissances dans ce domaine.