Leadership Communication for Maximum Impact: Storytelling

Name: Leadership Communication for Maximum Impact: Storytelling
Rating: 5.0 (1 reviews)
Author: Northwestern University

Archived

Course

English

Subtitles available

3 h

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Source

From www.coursera.org

Conditions

Self-paced
Free Access
Fee-based Certificate

More info

4 Sequences
Introductive Level
Subtitles in Vietnamese

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Course details

Syllabus

Week 1 - Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
Week 2 - The Art of Leadership Storytelling Made Simple
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also ...
Week 3 - Storytelling in Crisis: The Ultimate Marketing Event
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most...
Week 4 - Leadership Storytelling and Innovation
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.

Prerequisite

None.

Instructors

Tom Collinger
Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications

Ernest Duplessis
Faculty
Medill School of Journalism, Media, Integrated Marketing Communications

Hud Englehart
Faculty
Medill School of Journalism, Media, Integrated Marketing Communications

Candy Lee
Professor
Medill School of Journalism, Media, Integrated Marketing Communications

Editor

Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.