- From openclassrooms.com
Le commerce omnicanal pour transformer la relation client
- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
Partie 1 - Découvrez les enjeux de l'omnicanal
- 1. L'omnicanal : obligation incontournable du commerce moderne
- 2. Les défis du passage à l'omnicanal
- 3. L'État de l'art dans l'omnicanal
- Quiz
Partie 2 - Elaborez une stratégie d'engagement clients via le Social CRM
- 1. La relation client à l'ère du cross-canal
- 2. L'expérience client (ceX)
- 3. L'intégration des canaux communautaires à votre stratégie de Social Marketing
- Quiz
Partie 3 - Appréhendez le rôle stratégique du magasin dans l’omnicanal
- 1. Le magasin : canal dominant de l'omnicanal
- 2. La digitalisation du magasin
- 3. Le magasin : créateur d'expérience client
- Quiz
Partie 4 - Mettez en place une stratégie omnicanale
- 1. Définir les objectifs d'une stratégie omnicanale
- 2. Engager les clients et les partenaires
- 3. Transformer l'organisation de façon transversale
- 4. Exploiter la valeur des données
- Quiz
- Activité : Analysez une stratégie omnicanale
Certificat de réussite
Prerequisite
None.
Instructors
Louis-David Benyayer
Chercheur en stratégie, spécialisé dans les impacts du numérique sur les modèles économiques (modèles ouverts, éco collab, données, ...)
Pierre Morgat
Professeur Permanent à l'ICD Business School et spécialiste de la Relation Clients, du Social Marketing et du Social Business.
Charles Waldman
Professeur Permanent à l’ICD Business School. Docteur en Business Administration (DBA) de Harvard Business School.
Editor
The ICD is the business school of the IGS Group, which trains you to become experts in business and marketing, in France and abroad.
Established in 1980, ICD International Business School (International Institute for Trade and Development) is the business school of the IGS Group.
Located near the Canal Saint-Martin, the ICD did get his students to the richness of an inter school campus. Here, all the students from different higher schools of IGS Group coexist and cooperate in joint projects (Student Nights, humanitarian, sports trophies ...). Different from their profiles (school of human resources, management, communication ...), they come from all regions and all countries (over 54 nationalities) with their own culture.
The ICD trains its students to become trade and marketing experts in France and abroad.
Platform
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
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