- From openclassrooms.com
Launch an Advertising Campaign
Course
en
English
6 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Intermediate Level
Course details
Syllabus
Part 1 - Develop an Advertising Strategy
1. Get the Most Out of This Course
2. Define Market Positioning
3. Determine Advertising Goals
4. Choose From the Main Advertising Strategies
5. Define the Target Audience
6. Select Media Channels
7. Take the Budget and Ideal Timeline Into Account
Quiz: Develop an Advertising Strategy
Part 2 - Create an Advertising Campaign
1. Create a Campaign Strategy Brief
2. Prepare Your Creative Brief
3. Choose the Right Media
4. Get Your Message Across
5. Work Efficiently With Advertising and Media Agencies
Quiz: Create an Advertising Campaign
Part 3 - Measure the Effectiveness and Cost of Your Campaigns
1. Create Performance Indicators for Your Campaigns
2. Measure the Effectiveness of Your Print Campaign
3. Measure the Impact of Your Digital Campaign
4. Measure the Costs of Your Digital Campaign
Quiz: Measure the Effectiveness and Cost of a Campaign
Certificate
Prerequisite
To take this course, you need to be familiar with the basics of digital marketing.
Instructors
Mike Weston
I wear many hats, including Advisor, Mentor, NED, Keynote Speaker, and Author. I am the founder of SMTW Advisory
Rodolphe Vonthron
Expert en Communication et Marketing Digital avec un parcours de 16 ans en Agence au service des annonceurs et de leurs marques.
Editor
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
Platform
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
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