- From openclassrooms.com
Lancez une campagne de publicité avec Google Adwords
- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Introductive Level
Course details
Syllabus
Partie 1 - Découvrez Google Adwords
1. Google Adwords, qu'est-ce que c'est ?
2. Comment fonctionnent les enchères Adwords ?
Quiz : partie 1
Partie 2 - Configurez et lancez votre première campagne
1. Organisez votre compte
2. Définissez votre budget publicitaire
3. Ciblez la bonne audience
4. Misez sur les bons mots-clés
5. Créez vos annonces
Quiz : partie 2
Partie 3 - Pilotez et améliorez la performance de vos campagnes
1. Evaluez la performance de vos annonces
2. Optimisez vos campagnes
Quiz : partie 3
Certificat de réussite
Prerequisite
None.
Instructors
Guillaume Parrou
Marketer, auteur et hardcore learner chez OpenClassrooms
Editor
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
Platform
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
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