Lancez une campagne Facebook Ads

Course
fr
French
6 h
This content is rated 4.5 out of 5
Source
  • From openclassrooms.com
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 3 Sequences
  • Introductive Level

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Course details

Syllabus

Partie 1 - Préparez votre campagne

  • 1. Facebook, pour quoi faire ?
  • 2. Un peu de vocabulaire...
  • 3. Partez à la découverte de votre audience
  • 4. Trouvez l'audience qui correspond à votre persona
  • Activité : Créez la persona des chocolats Willy Wonka

Partie 2 - Lancez votre première campagne

  • 1. Préparez votre première campagne
  • 2. Etape 1 : configuration de l'objectif
  • 3. Etape 2 : configuration de l'ensemble de publicités
  • 4. Etape 3 : l'annonce
  • 5. Suivez les conversions grâce au Pixel
  • Activité : Créez la première campagne des chocolats Willy Wonka

Partie 3 - Maintenez votre campagne

  • 1. Optimisez votre campagne
  • 2. Affinez votre audience
  • 3. Améliorez vos campagnes grâce à l'A/B testing
  • Quiz : Maintenez votre campagne

Certificat de réussite

Prerequisite

None.

Instructors

Céline Martinet Sanchez

Développeuse freelance, formatrice et entrepreneure. Desarrolladora independiente, profesora y emprendedora.

Editor

OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

Platform

OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

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