- From openclassrooms.com
Lancez une campagne Facebook Ads
- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Introductive Level
Course details
Syllabus
Partie 1 - Préparez votre campagne
- 1. Facebook, pour quoi faire ?
- 2. Un peu de vocabulaire...
- 3. Partez à la découverte de votre audience
- 4. Trouvez l'audience qui correspond à votre persona
- Activité : Créez la persona des chocolats Willy Wonka
Partie 2 - Lancez votre première campagne
- 1. Préparez votre première campagne
- 2. Etape 1 : configuration de l'objectif
- 3. Etape 2 : configuration de l'ensemble de publicités
- 4. Etape 3 : l'annonce
- 5. Suivez les conversions grâce au Pixel
- Activité : Créez la première campagne des chocolats Willy Wonka
Partie 3 - Maintenez votre campagne
- 1. Optimisez votre campagne
- 2. Affinez votre audience
- 3. Améliorez vos campagnes grâce à l'A/B testing
- Quiz : Maintenez votre campagne
Certificat de réussite
Prerequisite
Instructors
Céline Martinet Sanchez
Développeuse freelance, formatrice et entrepreneure. Desarrolladora independiente, profesora y emprendedora.
Editor
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
Platform
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.