- From openclassrooms.com
Lancez une campagne de publicité avec Google Ads
Course
fr
French
6 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Introductive Level
Course details
Syllabus
Partie 1 - Découvrez Google Ads
1. Diffusez votre première publicité
2. Comprenez le fonctionnement des enchères Google Ads
Quiz : Découvrir Google Ads
Partie 2 - Configurez et lancez votre première campagne
1. Organisez votre compte
2. Ciblez la bonne audience
3. Définissez votre budget publicitaire
4. Misez sur les bons mots clés
5. Créez votre annonce
Quiz : Configurer et lancer une campagne Google Ads
Partie 3 - Pilotez et améliorez la performance de vos campagnes
1. Évaluez la performance de vos annonces
2. Optimisez vos campagnes
Quiz : Piloter et améliorer la performance de vos campagnes
Certificat de réussite
Prerequisite
Outils :
- Google Ads
Instructors
Gwenael Rivet
Digital Marketing | Growth specialist (Master)
Romain Gauthier
Consultant et Formateur : Google Ads + Facebook Ads
Editor
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
Platform
OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.
Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.
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