- From www.edx.org
La recherche UX
- 6 Sequences
- Intermediate Level
- Starts on February 25, 2021
- Ends on April 8, 2021
Course details
Syllabus
- Connaissance approfondie des méthodes de collecte de données utilisateur dans un projet informatique
- Méthodes et processus de recherche UX
- Données de types internes, externes, primaires et secondaires
- Objectifs, avantages et inconvénients des méthodes qualitatives et quantitatives utilisées en UX
- Entretien avec les utilisateurs, groupe de discussion, observation, enquêtes, analyses, collecte de données physiologiques, tri des cartes, tests utilisateurs et tests A / B
- Analyser les données collectées pour en extraire des informations pertinentes
Prerequisite
Aucune connaissance préalable n’est requise
Instructors
Sylvain Sénécal
Professeur titulaire, Département de marketing
HEC-Montréal
Yany Grégoire
Professeur titulaire, Département de marketing
HEC-Montréal
Editor
HEC Montréal (École des Hautes Études commerciales de Montréal), is the independent affiliated business school of the Université de Montréal, and the second oldest management School in Canada. It holds accreditations from AACSB, EQUIS and AMBA, one of two schools in North America to hold triple accreditation in management education. The full name of HEC Montreal was École des Hautes Études Commerciales; the school was renamed HEC Montréal in 2002.
It is known for its international atmosphere, with one third of the students and 40% of professors coming from abroad, and favours a multilingual approach to business education, offering bilingual (French and English) and trilingual (French, English and Spanish) bachelor's degrees, and graduate degrees both in English and in French.
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