- From www.coursera.org
Introduction to Social Media Analytics
Course
en
English
8 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Basics of Social Media Listening
This module will address how to evaluate social media messaging and data. - Week 2 - Opinion Science and Dynamics
This module will discuss how to evaluate and judge social media contributions. You will be able to better determine what data is useful or not. - Week 3 - Crimson Hexagon Walkthrough
*Faculty has gotten permission from Crimson Hexagon to partner up for this course. This module will address how to apply aspects of social media monitoring to business decisions. - Week 4 - Applying Analytics to Social Media Activity
This module will teach learners how to examine multiple social media metrics to monitor and identify deviations from typical social media activity.
Prerequisite
None.
Instructors
David Schweidel
Associate Professor of Marketing
Goizueta Business School
Editor
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
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Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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