Introduction to Retail Management

Introduction to Retail Management

Archived
Course
en
English
18 h
This content is rated 0 out of 5

You can't access an archived course

More info
  • 6 Sequences
  • Introductive Level
  • Starts on January 16, 2019
  • Ends on March 20, 2019

You can't access an archived course

Their employees are learning daily with Edflex

  • Safran
  • Air France
  • TotalEnergies
  • Generali
Learn more

Course details

Syllabus

Week 1: Understanding Basics of Retail Business
  • What is Retailing?
  • How does Retail business work?
  • Retail verticals; Roles and responsibility, Organizational structure
  • What is organized Retail?
  • Why retail business is significant today?
Week 2: Understanding Retail formats and strategies
  • Retail classification system and retail formats
  • Traditional retail formats, mom and pop stores
  • What is ideal for India? Consequences
Week 3: Retail Strategy Decisions: Merchandising, Pricing
  • Retail strategy mix
  • Merchandising basics.
  • What is merchandising? implications
  • Pricing basics, methods
  • Retail pricing, consequences
Week 4: Retail strategy decisions.
  • Retail distribution network
  • Supply chain basics
  • Warehousing, physical distribution, logistics, examples
  • Basics of Retail Promotion.
Week 5: Retail scenario in emerging markets (India)
  • What is emerging market? Why it is significant today? What is the retail scenario in emerging markets?
  • Indian retail sector evolution in different sectors.
  • Characteristics of Indian consumers
  • Expert opinion on Indian retail sector – research reports analysis
Week 6: E-tailing
  • Basics of E-tailing basics
  • Various E-tailing business models 
  • What is the future in E-tailing? Consequences?

Prerequisite

No previous experience required. However participants will benefit more if they have a willingness to know the basics of retail management.

Instructors

Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore

Editor

Indian Institute of Management Bangalore ( IIM Bangalore or IIMB ) is a public business school and institute of national importance located in Bangalore, India. Founded in 1973, it was the third IIM to be established, after IIM Calcutta and IIM Ahmedabad.

The institute offers postgraduate, doctoral, executive education and certificate programmes.

Platform

Harvard University, the Massachusetts Institute of Technology, and the University of California, Berkeley, are just some of the schools that you have at your fingertips with EdX. Through massive open online courses (MOOCs) from the world's best universities, you can develop your knowledge in literature, math, history, food and nutrition, and more. These online classes are taught by highly-regarded experts in the field. If you take a class on computer science through Harvard, you may be taught by David J. Malan, a senior lecturer on computer science at Harvard University for the School of Engineering and Applied Sciences. But there's not just one professor - you have access to the entire teaching staff, allowing you to receive feedback on assignments straight from the experts. Pursue a Verified Certificate to document your achievements and use your coursework for job and school applications, promotions, and more. EdX also works with top universities to conduct research, allowing them to learn more about learning. Using their findings, edX is able to provide students with the best and most effective courses, constantly enhancing the student experience.

This content is rated 4.5 out of 5
(no review)
This content is rated 4.5 out of 5
(no review)
Complete this resource to write a review