- From www.coursera.org
Introduction to Personal Branding
Course
en
English
Subtitles available
15 h
This content is rated 0 out of 5
- Self-paced
- Free Access
- Fee-based Certificate
- 5 Sequences
- Introductive Level
- Subtitles in Persian
Course details
Syllabus
- Week 1 - Introduction
Hello and welcome! - Week 1 - An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@... - Week 2 - Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand... - Week 3 - Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Ba... - Week 4 - Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand. - Week 5 - Your Online Identity: How reputation and digital privacy affect your Brand.
Prerequisite
None.
Instructors
Kimberley Barker, MLIS
Manager for Technology Education & Computing
Claude Moore Health Sciences Library
Editor
The University of Virginia (also known as UVA, UVa, Virginia) is located on the east coast of the United States in Charlottesville, Virginia. It has also been a UNESCO World Heritage Site since 1987. The university was founded in 1819 by Thomas Jefferson, the author of the Declaration of Independence and the third American president.
The University of Virginia is a renowned public institution of higher education that belongs to the Universitas 21 network. Always ranked in the top 25 American universities, it is also part of the "Public Ivies", a network of the best public universities in the country, which are reputed to offer a level of education comparable to that of Ivy League institutions.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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