Introduction to Personal Branding
link Source: www.coursera.org
list 5 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
language Subtitles : Persian
card_giftcard 120 point
Logo My Mooc Business

Top companies choose Edflex to build in-demand career skills.

Get started
Users' reviews
-
starstarstarstarstar
0 reviews

Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 15 hours in total

About the content

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

more_horiz Read more
more_horiz Read less
dns

Syllabus

  • Week 1 - Introduction
    Hello and welcome!
  • Week 1 - An Overview of Personal Branding
    The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@...
  • Week 2 - Building your Brand's Infrastructure
    Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand...
  • Week 3 - Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
    Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Ba...
  • Week 4 - Creating your Brand's Maintenance Plan
    This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
  • Week 5 - Your Online Identity: How reputation and digital privacy affect your Brand.
     
record_voice_over

Instructors

Kimberley Barker, MLIS
Manager for Technology Education & Computing
Claude Moore Health Sciences Library

store

Content Designer

University of Virginia
The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, and located on a World Heritage site in Charlottesville, the University sustains the ideal of developing, through education, leaders who are well-prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who come here have been chosen because they show the exceptional promise Jefferson envisioned.
assistant

Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

You are the designer of this MOOC?
What is your opinion on this resource ?
Content
5/5
Platform
5/5
Animation
5/5