About the content
This business and management course, designed by Youssef Lahlou,Expert@emlyon and Tawhid CHTIOUI, Professeur and Dean Africa of emlyon business school, takes an inter-disciplinary approach to understanding the context and opportunities of doing business in Africa. You will learn about the reality of Africa's economic boundaries, understand the causes of risk, how to identify emerging opportunities and learn how to implement and develop value propositions from Africa's most successful entrepreneurs.
This course takes a unique approach mixing academic contents with hands-on testimonies of major entrepreneurs and experts from all across Africa. We hope that you will leave this course with a deeper understanding of the African economic and social context, and how to built a business that effectively tackles African needs.
- Understand the current issues faced by Africa, as a diverse regional economy
- Grasp Africa’s dynamics (growth drivers / risks)
- Develop the main challnges confronting the African continent
- Identify the main opportunities and threats for companies wishing to do business in Africa
- Trends and economic growth patterns
- key growth drivers
- Opportunities and risks
- Competitiveness and attractiveness
- Main challenges confronting the continent
- Development scenarios
Youssef Lahlou, Expert@emlyon business school Casablanca campus, has more than 10 years of experience in strategy and consulting in Morocco and internationally. He is currently Managing Partner at Accuracy Intelligence, an independent consulting firm dedicated to supporting its clients in carrying out their development projects in Morocco and Africa.
Before founding Accuracy Intelligence, Youssef was Principal in the strategy and development division of Casablanca Finance City Authority, where he was responsible of developing and managing its network of African partners and monitoring the competitive and strategic intelligence activities. Prior to this experience, Youssef worked in strategy and management consulting at BearingPoint in Paris.
Youssef holds a “Grande Ecole” business degree from emlyon business school.
With its 140 year heritage, EMLYON is one of the longest established business schools in Europe. The history of our school is marked by a spirit of entrepreneurship and innovation that has been instrumental in shaping the school of today.
Based on Open edX and initially started with the Digital University MOOCAZ of France, this platform allows teachers (particularly universities, associations) to create and animate their MOOC / SPOC.
J'ai suivi la 1ère partie de ce MOOC pour l'instant du tout bon !