Introduction to Digital Transformation and E-Commerce
link Source: www.futurelearn.com
date_range Starts on January 18, 2021
event_note Ends on February 1, 2021
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assignment Level : Introductive
chat_bubble_outline Language : English
card_giftcard 48 point
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 6 hours in total

About the content

Get introduced to digital transformation strategy in business and prepare for work in a digital or e-commerce business with Coventry University’s free course.

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Prerequisite

This course is designed for students and early business professionals who’d like to enhance their knowledge of digital business for work in digital and e-commerce businesses or within management consultancies.

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Syllabus

  • Digital business: meaning, context, and terminology
  • Drivers of digital technology adoption
  • History and scope of e-commerce
  • Different classifications of e-commerce
  • Global context of digital business
  • Contemporary issues that affect digital businesses
  • Digital vs traditional business
  • Introduction to social media
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Instructors

Mahda Garmaki
Mahda is a lecturer in business strategy at Coventry University’s School of Strategy and Leadership. Mahda's research interests are BDA capability, digital transformation and organizational capability.

Zilia Iskoujina
I am a Senior Lecturer in e-Business in the School of Strategy and Leadership and an Associated Researcher in the Centre for Business in Society (CBiS) at Coventry University.

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Platform

Futurelearn

FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.

It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.

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where is it the cours please

Published on January 12, 2021
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where is it the cours please