- From www.futurelearn.com
Introduction to Digital Transformation and E-Commerce
- 2 Sequences
- Introductive Level
- Starts on January 17, 2021
- Ends on January 31, 2021
Course details
Syllabus
- Digital business: meaning, context, and terminology
- Drivers of digital technology adoption
- History and scope of e-commerce
- Different classifications of e-commerce
- Global context of digital business
- Contemporary issues that affect digital businesses
- Digital vs traditional business
- Introduction to social media
Prerequisite
This course is designed for students and early business professionals who’d like to enhance their knowledge of digital business for work in digital and e-commerce businesses or within management consultancies.
Instructors
Mahda Garmaki
Mahda is a lecturer in business strategy at Coventry University’s School of Strategy and Leadership. Mahda's research interests are BDA capability, digital transformation and organizational capability.
Zilia Iskoujina
I am a Senior Lecturer in e-Business in the School of Strategy and Leadership and an Associated Researcher in the Centre for Business in Society (CBiS) at Coventry University.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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