About the content
Get introduced to digital transformation strategy in business and prepare for work in a digital or e-commerce business with Coventry University’s free course.
This course is designed for students and early business professionals who’d like to enhance their knowledge of digital business for work in digital and e-commerce businesses or within management consultancies.
- Digital business: meaning, context, and terminology
- Drivers of digital technology adoption
- History and scope of e-commerce
- Different classifications of e-commerce
- Global context of digital business
- Contemporary issues that affect digital businesses
- Digital vs traditional business
- Introduction to social media
Mahda is a lecturer in business strategy at Coventry University’s School of Strategy and Leadership. Mahda's research interests are BDA capability, digital transformation and organizational capability.
I am a Senior Lecturer in e-Business in the School of Strategy and Leadership and an Associated Researcher in the Centre for Business in Society (CBiS) at Coventry University.
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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