Key Information
About the content
This business and management course will bridge the gap between information and real world experience.
Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.
In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion
Syllabus
The course will be five weeks long. The different weeks will focus on the following: Week 1: What is Marketing? What is Marketing Management?
Week 2: Understanding Customers
Week 3: Market Positioning
Week 4: Marketing Strategy I : Product Life Cycle
Week 5: Marketing Strategy II: 4 Ps of Marketing
Instructors
Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore
Content Designer
Indian Institute of Management Bangalore ( IIM Bangalore or IIMB ) is a public business school and institute of national importance located in Bangalore, India. Founded in 1973, it was the third IIM to be established, after IIM Calcutta and IIM Ahmedabad.
The institute offers postgraduate, doctoral, executive education and certificate programmes.
Platform
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Very useful, it covered a wide range of topics that are always nice to keep looking at to assure that those knowledge is being used properly on the work environment
Very useful, it covered a wide range of topics that are always nice to keep looking at to assure that those knowledge is being used properly on the work environment
