Marketing Essentials
link Source: www.edx.org
list 5 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
language Subtitles : Hindi
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 10 hours in total

About the content

This business and management course will bridge the gap between information and real world experience.

Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.

In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

  • Basic concepts of marketing
  • Segmentation, targeting, differentiation and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place and promotion

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Syllabus

The course will be five weeks long. The different weeks will focus on the following: Week 1: What is Marketing? What is Marketing Management?
Week 2: Understanding Customers
Week 3: Market Positioning
Week 4: Marketing Strategy I : Product Life Cycle
Week 5: Marketing Strategy II: 4 Ps of Marketing

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Instructors

Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore

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Content Designer

Indian Institute of Management, Bangalore
Indian Institute of Management, Bangalore
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Platform

Edx

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Very useful, it covered a wide range of topics that are always nice to keep looking at to assure that those knowledge is being used properly on the work environment

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Published on January 31, 2021
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Anonymous,
January 31, 2021
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Very useful, it covered a wide range of topics that are always nice to keep looking at to assure that those knowledge is being used properly on the work environment