- From www.edx.org
Marketing Essentials
- Self-paced
- Free Access
- Fee-based Certificate
- 5 Sequences
- Introductive Level
- Subtitles in Hindi
Course details
Syllabus
The course will be five weeks long. The different weeks will focus on the following: Week 1: What is Marketing? What is Marketing Management?
Week 2: Understanding Customers
Week 3: Market Positioning
Week 4: Marketing Strategy I : Product Life Cycle
Week 5: Marketing Strategy II: 4 Ps of Marketing
Prerequisite
Instructors
Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore
Editor
Indian Institute of Management Bangalore ( IIM Bangalore or IIMB ) is a public business school and institute of national importance located in Bangalore, India. Founded in 1973, it was the third IIM to be established, after IIM Calcutta and IIM Ahmedabad.
The institute offers postgraduate, doctoral, executive education and certificate programmes.
Platform
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