Marketing Essentials

Marketing Essentials

Course
en
English
Subtitles available
10 h
This content is rated 5 out of 5
Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 5 Sequences
  • Introductive Level
  • Subtitles in Hindi

Course details

Syllabus

The course will be five weeks long. The different weeks will focus on the following: Week 1: What is Marketing? What is Marketing Management?
Week 2: Understanding Customers
Week 3: Market Positioning
Week 4: Marketing Strategy I : Product Life Cycle
Week 5: Marketing Strategy II: 4 Ps of Marketing

Prerequisite

None

Instructors

Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore

Editor

Indian Institute of Management Bangalore ( IIM Bangalore or IIMB ) is a public business school and institute of national importance located in Bangalore, India. Founded in 1973, it was the third IIM to be established, after IIM Calcutta and IIM Ahmedabad.

The institute offers postgraduate, doctoral, executive education and certificate programmes.

Platform

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