- From www.edx.org
Luxury Management
Closed
Course
en
English
Subtitles available
48 h
This content is rated 0 out of 5
- 8 Sequences
- Intermediate Level
- Subtitles in Chinese
- Starts on April 27, 2023
- Ends on July 19, 2023
Course details
Syllabus
Week 1: Essence of the Luxury Industry
Evaluate and discuss the essence of luxury brand management
Week 2: Luxury Brand Power and Lifecycle
Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be managed
Week 3: The Luxury Client
Analyse critically the behaviour of luxury clientele and the long-term trends in the luxury market. Identify major research areas and issues, analyse and evaluate the literature on luxury brand management
Week 4: Luxury Brand Identity
Understand brand DNA and Codes of luxury brands through case studies
Week 5: International Distribution and Retailing of Luxury
Analyse the trends and systems of international distribution and retailing of luxury brands, and the impact of technology on these trends and systems
Week 6: Managing Luxury Brand Creation, Communication and Sustainability
Brand creation, communication and sustainability in the hospitality and tourism industry
Week 7: Luxury Management in the Fashion and Lifestyle Sector
Case studies for luxury management in the fashion industry
Week 8: Luxury Management in the Hospitality Industry
Case studies for luxury management in the hospitality industry
Prerequisite
Learners need to have hospitality and tourism related experiences.
Instructors
Catherine Cheung, Ph.D.
Associate Dean and Associate Professor
The Hong Kong Polytechnic University
Editor
The Hong Kong Polytechnic University
Platform
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