date_range Starts on March 21, 2016
event_note End date March 27, 2016
list 6 sequences
assignment Level : Introductive
label Law
chat_bubble_outline Language : English
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Key information

credit_card Free access
verified_user Free certificate
timer 18 hours in total

About the content

Grow your understanding of the practice and law of international franchising and the viability of franchising internationally.

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Syllabus

We each have a daily connection with franchising. At the international level, franchising is a practical and exciting aspect of global commerce. Countries with vast markets and growing middle classes present opportunities for brands that have reached saturation in their original market. Developing countries too are now creating home-grown, exportable franchised brands. Gain an introduction to international franchise law This free online course will introduce you to international franchise law and will enhance your skills in assessing the viability of franchising a business internationally. Since World War 2 business format franchising has grown exponentially and is now entrenched as a trusted business model. But, what many would believe to be a simple business arrangement is anything but that. This introductory course looks at the law behind questions such as: How do franchisors keep their brand image consistent across all countries? What due diligence do franchisors need to conduct? How do franchisors conduct legal due diligence? How are international franchising disputes resolved? What’s the future of business format franchising? Explore real-world challenges through a video-based case study approach The course uses a video-based case study approach which explores real world issues through the experience of Michelle and Brian - a Sydney couple who are dreaming of expanding their boat cleaning business. Through the case study we present a real situation encountered by a business in order to draw out the issues and challenges in setting up and then expanding a franchise. Explore the cultural and legal aspects of franchising We will introduce you to the cultural and legal aspects of franchise relationships and will lead you through some of the laws that have developed, globally, to support business format franchising. In particular, we will explore aspects of franchise agreements, due diligence, franchise disclosure laws, intellectual property laws, relationship laws, dispute resolution, competition law, tax law, and the future of franchising. By the end of this course, you will be able to: Assess the expansion-readiness of a franchised business for overseas jurisdictions Recognise the role of legal advisers in the business decision to expand a franchise to a new country Identify the key legal issues that affect franchisors expanding internationally Identify and research the laws relevant to franchising in international jurisdictions Understand the methods available to resolve franchise disputes Examine the potential future application of the franchise model through social franchising and micro franchising.
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Instructors

  • Jenny Buchan
  • Courtenay Atwell
  • Shaun Katz
assistant

Platform

Futurelearn

FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.

It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.

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