- From www.coursera.org
International Entertainment and Sports Marketing
Course
en
English
Subtitles available
6 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Introductive Level
- Subtitles in Spanish, Chinese
Course details
Syllabus
People who successfully complete this course will obtain the following outcomes:
- (1) You will learn the key characteristics of sports marketing.
- (2) You will learn the key characteristics of entertainment marketing.
- (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry.
- (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”.
- (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).
Prerequisite
None.
Instructors
Dae Ryun Chang
Professor of Marketing
School of Business
Editor
Yonsei University
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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