International Entertainment and Sports Marketing
list 3 sequences
assignment Level : Introductive
label Sports
chat_bubble_outline Language : English
language Subtitles : Spanish, Chinese
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Key information

credit_card Free access
verified_user Fee-based Certificate
timer 6 hours in total

About the content

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).

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Syllabus

People who successfully complete this course will obtain the following outcomes:

  • (1) You will learn the key characteristics of sports marketing.
  • (2) You will learn the key characteristics of entertainment marketing.
  • (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. 
  • (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. 
  • (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).
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Instructors

Dae Ryun Chang
Professor of Marketing
School of Business

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Content designer

Yonsei University
Yonsei University
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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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