Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Course
en
English
Subtitles available
8 h
This content is rated 0 out of 5
Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level
  • Subtitles in Spanish, Korean

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Course details

Syllabus

  • Week 1 - What is IMC? IMC Planning Background
    This course is designed as an introduction to the field of Integrated Marketing Communications (IMC), to help you make better marketing communications decisions. We will define what integrated marketing communications is. We will run through the marketing proc...
  • Week 2 - IMC Planning Process
    We focus on the planning process for an effective integrated marketing communications campaign. We will talk about the potential challenges you may come across while we are communicating with your consumers and the tricks to overcome these challenges. You will...
  • Week 3 - Advertising Management & Design
    After this module, you will be able to put into practice the theoretical approaches to advertisement design. You will be able to learn about possible message strategies, advertising appeals and executional frameworks through a lot of examples. Additionally, yo...
  • Week 4 - Marketing Communications Mix
    In this module we will work on the elements of the marketing communications mix. You will have access to the latest trends and tools that are used in integrated marketing communications. You will be able to use tools such as customer promotion activities, publ...

Prerequisite

None.

Instructors

Eda Sayin
Professor
Marketing

Editor

IE Business School, whose full name is Instituto de Empresa Business School, is a Spanish business school based in Madrid.

It is regularly recognised by various rankings as one of the best business schools in Europe and the world, and one of the best in Spain, particularly for its MBA programme.

Founded in 1973 by Diego del Alcázar, the school offers a wide range of management programmes and degrees: MBA, Global MBA, Executive MBA, Master in Management (MIM), specialised masters including the Master in Finance (MiF), Doctorates (DBA and PhD), as well as Executive Education programmes for senior executives.

Some 1,500 students from 70 countries graduate from the school every year, and 3,500 managers follow one of its courses.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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