- From www.futurelearn.com
Innovation Strategy: Challenging the Usual Suspects
Closed
Course
en
English
12 h
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- 4 Sequences
- Intermediate Level
- Starts on May 5, 2019
- Ends on June 2, 2019
Course details
Syllabus
Week 1: What is innovation strategy?
Definition of innovation strategy
The shift towards open innovation
Case study: Procter & Gamble
Week 2: Are you engaging in the most strategic types of innovation?
The innovation pyramid
The five types of innovation
Case study: Alphabet (Google)
Week 3: Can you go from a product to a platform strategy?
The shift from product strategy to platform strategy
The building blocks of platform innovation
Case study: Videogame industry
Week 4: Is advanced still advanced and emerging still emerging?
The rapidly accelerating innovation pace in emerging markets
The comparative advantages and disadvantages of emerging and advanced market firms in the global innovation market place
Case studies: GE in China and Huawei in Europe
Prerequisite
This course has been created for graduates with a strategic experience of innovation challenges, and experienced professionals looking to get up to date with the latest innovation strategy thinking. The course is also appropriate for students willing to invest very substantially in acquiring advanced knowledge and skills in the area of innovation strategy. Ultimately, the dual goal for all participants is to satisfy their thirst for advanced innovation strategy learning and improve practice in their current or future organisation. All participants are expected to demonstrate a willingness to contribute to discussions and debates with peers.
Instructors
Manuel Hensmans
Professor of Strategy & Innovation at Solvay Brussels School (ULB). Previously worked at Rotterdam School of Management, Strathclyde Business School, London Business School & Toulouse Business School.
Editor
The Université libre de Bruxelles (ULB) (French for Free University of Brussels, though rarely translated) is a French-speaking private research university in Brussels, Belgium. It has about 24,200 students, 32% of whom come from abroad, and an equally cosmopolitan staff.
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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