date_range Starts on May 6, 2019
event_note End date June 3, 2019
list 4 sequences
assignment Level : Intermediate
chat_bubble_outline Language : English
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Key information

credit_card Free access
verified_user Fee-based Certificate
timer 12 hours in total

About the content

Get a deeper understanding of innovation
Meeting today’s business and world challenges requires going beyond the thinking that created the challenges in the first place. This is where a good innovation strategy helps. On this course you will develop your knowledge of the challenges of open innovation, management innovation, platform innovation and emerging market innovation and learn how to meet them with a long-term approach. Using quizzes, the newest theoretical insights, cases on pioneering businesses, and thought-provoking debates with leading experts, you will solidify your knowledge of innovation.

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Prerequisite

This course has been created for graduates with a strategic experience of innovation challenges, and experienced professionals looking to get up to date with the latest innovation strategy thinking. The course is also appropriate for students willing to invest very substantially in acquiring advanced knowledge and skills in the area of innovation strategy. Ultimately, the dual goal for all participants is to satisfy their thirst for advanced innovation strategy learning and improve practice in their current or future organisation. All participants are expected to demonstrate a willingness to contribute to discussions and debates with peers.

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Syllabus

Week 1: What is innovation strategy?

Definition of innovation strategy
The shift towards open innovation
Case study: Procter & Gamble

Week 2: Are you engaging in the most strategic types of innovation?

The innovation pyramid
The five types of innovation
Case study: Alphabet (Google)

Week 3: Can you go from a product to a platform strategy?

The shift from product strategy to platform strategy
The building blocks of platform innovation
Case study: Videogame industry

Week 4: Is advanced still advanced and emerging still emerging?

The rapidly accelerating innovation pace in emerging markets
The comparative advantages and disadvantages of emerging and advanced market firms in the global innovation market place
Case studies: GE in China and Huawei in Europe

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Instructors

Manuel Hensmans
Professor of Strategy & Innovation at Solvay Brussels School (ULB). Previously worked at Rotterdam School of Management, Strathclyde Business School, London Business School & Toulouse Business School.

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Content designer

Université Libre de Bruxelles

The Université libre de Bruxelles (ULB) (French for Free University of Brussels, though rarely translated) is a French-speaking private research university in Brussels, Belgium. It has about 24,200 students, 32% of whom come from abroad, and an equally cosmopolitan staff.

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Platform

Futurelearn

FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.

It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.

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