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About the content
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.
Syllabus
- Week 1 - Introduction
After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with... - Week 2 - The Adoption of Innovations
You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you wil... - Week 3 - The Fuzzy Front-End - Creativity
In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire... - Week 4 - The Fuzzy Front-End - Idea Management
Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will... - Week 5 - Strategy - Innovation Strategy
Innovating is no longer a choice, but a business imperative. This imperative demands a clear strategic direction for the innovation activities. This week will introduce the central challenges and available solutions to develop and execute an innovation strateg... - Week 6 - Strategy - Portfolio Management
This week’s module is about portfolio management, which covers how to implement your innovation strategy. We introduce the concept of the funnel. We show two alternative funnels, reactive and proactive, and we explain the differences. You will explore three pr... - Week 7 - Execution - Implementing Innovation
By studying the materials of this week and doing the associated exercise you will learn how innovation projects can be managed. You will understand and describe the different elements of stage-gate models. Also, you will familiarise yourself with the concepts ... - Week 8 - Execution - Teams and Networks
How do teams and social networks affect the development and the sharing of knowledge and innovation? The module will consist of four videos that will help you develop conceptual and practical knowledge on these topics. After a brief introduction of what teams ... - Week 9 - Final exam
Intructors
- Serge Rijsdijk, Assistant Professor
Rotterdam School of Management, Erasmus University - Jan van den Ende, Professor
Rotterdam School of Management, Erasmus University - Sandra Langeveld, Teaching and research coordinator
Rotterdam School of Management, Erasmus University - Murat Tarakci, Assistant Professor
Rotterdam School of Management, Erasmus University - Stefano Tasselli, Assistant Professor
Rotterdam School of Management, Erasmus University - Daan Stam, Associate Professor
Rotterdam School of Management, Erasmus University - Dirk Deichmann, Assistant Professor
Rotterdam School of Management, Erasmus University
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A course that surpassed my expectations! Can truly recommend it for persons whom are seeking new knowledge and understanding of components, complexity and importance of managing the art of innovation.
I really enjoy the course, which was a introduction the concept innovation and creativity management. It was technical but not feasible. Same for the amount of time I needed to invest.''Thanks to the University of Rotterdam and Coursera!
A course that surpassed my expectations! Can truly recommend it for persons whom are seeking new knowledge and understanding of components, complexity and importance of managing the art of innovation.
THE COURSE ON INNOVATION MANAGEMENT WAS REALLY AN AMAZING EXPERIENCE IT WAS VERY MUCH HELPFUL FOR ME TO DO MY DOCTORAL STUDIES. HEART FELT THANKS TO ALL THE PROFESSORS OF ROTTERDAM UNIVERSITY AND ESPECIALLY TO COURSERA TEAM.
Good course. Assignments are a bit trivial in terms of grading. But in terms of the work that you need to put in they are good.
The course is very informative and it helps lot in identifying key potential in teams and organization in bringing and developing innovation strategy
