- From www.coursera.org
Innovation for Entrepreneurs: From Idea to Marketplace
Course
en
English
Subtitles available
15 h
This content is rated 0 out of 5
- Self-paced
- Free Access
- Fee-based Certificate
- 5 Sequences
- Introductive Level
- Subtitles in Vietnamese
Course details
Syllabus
- Week 1 - Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization. - Week 2 - Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed. - Week 3 - Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation. - Week 4 - Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities. - Week 5 - Building a Team
This modules addresses how to find, hire, and motivate your employees.
Prerequisite
None.
Instructors
Dr. Thomas J. Mierzwa
Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)
Editor
The University of Maryland is the state's flagship university and one of the nation's leading public research universities. A world leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs.
Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of national academies and a large number of Fulbright scholars. The institution has an operating budget of $1.8 billion, raises $500 million a year in external research funding and recently completed a $1 billion fundraising campaign.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
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