date_range Starts on April 6, 2015
event_note End date April 12, 2015
list 6 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
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Key information

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timer 18 hours in total

About the content

Managing the innovation process is neither a scientific process nor a black art. We will explore a model for innovation.

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Syllabus

Introducing something new or innovating is easy in theory but hard in practice. New ideas can be plentiful, but selecting the best ideas and implementing them can be challenging. Managing the innovation process is neither a scientific process nor a black art. In addition to detailed research and planning, its success is influenced by human factors and, of course, luck! In order to make sense of this complex topic, we have created a model for the innovation process and its management. The course will describe the PROCESS; the way the innovation pathway works from creation of new ideas to their selection and implementation. We will study four main areas that influence this process: We will study the PERSON/PEOPLE that are involved in the process. This will include the entrepreneur, the inventor and the innovator, for example. By studying the POSSIBILITY of coming up with new ideas and making them happen, we will take a detailed look at creativity and opportunity spotting. We will focus on the PROTECTION of ideas through intellectual property and how this can help/hinder the innovation process. We will look at the PRACTICE of turning an idea into a new product or service.
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Instructors

  • Dr Julie Holland
assistant

Platform

Futurelearn

FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.

It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.

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