Key Information
About the content
Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever. This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 15 concepts that are essential for understanding the new mechanisms of digital business and innovation. Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries. Week 1 : Why Digital Changes Everything Week 2 : Creating Value in a Digital World Week 3 : Thinking and Acting Differently Week 4 : Entrepreneurship in a Digital World This MOOC is ideal for learners from a wide range of backgrounds. It is brought to you by four expert professors and researchers from Telecom ParisTech, a leading European graduate school in the field of digital technology and social science. This MOOC is supported by the Patrick and Lina Drahi Foundation.
Syllabus
- Week 1 - Why Digital Changes Everything
Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has s... - Week 2 - Creating Value in a Digital World
Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new ... - Week 3 - Thinking and acting differently
Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes.... - Week 4 - Entrepreneurship in a Digital World
We usually think of the entrepreneur’s challenge as coming up with a “great idea.” But the new digital world doesn’t work on belief alone. Promises, and ideas’ potential, must be based on tangible facts. That’s why execution is so much more important than idea...
Instructors
Rémi Maniak
Associate Professor
Management Science
Thomas Houy
Associate Professor
Management Science
Laurent Gille
Professor
Economics
Valérie Fernandez
Professor
Management Science
Content Designer
Institut Mines-Télécom is France’s premier group of engineering and management graduate schools. Closely connected to industry, Institut Mines-Télécom is focused on the transformations of the 21st century in 4 key areas: Digital technologies, Energy, Ecology and Production. We train the engineers, managers, and PhDs who will be tomorrow’s leaders in these transformations.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
This is a highly recommended course, which identifies the basic ideas of digital disruption and digital innovation in today's day and age.
This is a highly recommended course, which identifies the basic ideas of digital disruption and digital innovation in today's day and age.
Très intéressant pour prendre du recul sur mon travail au quotidien. De mon point de vue, il ne faut pas négliger dans ce parcours la richesse des documents associés aux vidéos. Petit point d'amélioration : les exemples sont illustrés qu'avec des exemples américains. Nous avons une frenchtech, des licornes également.. il serait bien plus intéressant de parler de notre écosystème.
Ce cours a été d'une très grande utilité pour mon agence et a élargi la façon dont je vais procéder désormais. J'aimerais obtenir une certification de ce cours. Grand merci à l'ensemble de l'équipe.
What a great course! The new insights on modern capitalisation and innovation is amazing. I've learnt a lot and would urge anyone business oriented person to do it.
Great courser for all people who wants to deep-dive with Innovation. A lot of examples and deep understanding the key indicators and how technology impacts on the world around us.
