Initiez-vous aux techniques commerciales

Course
fr
French
8 h
This content is rated 4.85 out of 5
Source
  • From openclassrooms.com
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 3 Sequences
  • Introductive Level

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Course details

Syllabus

Partie 1 - Prospectez et développez votre base de clients
1. Structurez votre stratégie commerciale
2. Définissez votre pitch commercial
3. Sourcez des prospects
4. Contactez vos prospects par email
5. Faites vos premiers pas en social selling
Quiz : Montez votre prospection et contactez de nouveaux clients potentiels
 
Partie 2 - Menez des échanges commerciaux jusqu'à la signature
1. Réussissez votre premier rendez-vous
2. Maîtrisez la technique de SPIN Selling
3. Appropriez-vous l'approche Challenger Sales
4. Répondez aux objections des clients
5. Négociez les conditions et finalisez la vente
Activité : Menez un entretien commercial
 
Partie 3 - Mesurez vos résultats et fidélisez vos clients
1. Faites le bilan de votre activité commerciale
2. Accompagnez vos clients avec l'approche Customer Success Management (CSM)
3. Développez la relation commerciale grâce à l'Account Management
4. Appuyez-vous sur vos clients existants
Quiz : Suivez votre activité et vos clients
 
Certificat de réussite

Prerequisite

None.

Instructors

Henri Metzger
Diplômé de La Sorbonne et l'ESCP, je suis Sales Director chez OpenClassrooms.

Editor

OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

Platform

OpenClassrooms (formerly Le site du Zéro or SdZ) is a website that offers courses about computer science and entrepreneurship. Online courses can be made both by site staff, professors of universities or colleges partner as by its members.

Today, courses are available in several formats: MOOC (Massive Open Online Course), web text, e-book, book and video. The company delivers certifications for certain courses, including one recognized by the state in partnership with IESA multimedia.

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