Influencing People
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list 4 sequences
assignment Level : Introductory
chat_bubble_outline Language : English
language Subtitles : Vietnamese, Arabic
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 8 hours in total

About the content

This course will improve your ability to influence people in situations where you cannot use formal authority. You will learn about effective ways to build, develop, and sustain a power base in your organization. You will also learn influence tactics that enable you to be more persuasive and influential in working with your superiors, peers, and even subordinates. In addition, you will learn how to build and maintain high-quality relationships to further maximize your informal power and ability to influence others. Importantly, you will distinguish between influence and manipulation and learn how to protect yourself from the unwanted influence of others. The influence strategies you learn in this course will make you a more confident and influential leader, presenter, and decision-maker. You will more effective in pitching business ideas to your superiors, influencing customers, and building coalitions across stakeholders. This course will not only give you strategic guidance on how to develop and maintain your network for influence and power, but we will also equip you with specific tactics and strategies that are proven to work for gaining power and influencing people.

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  • Week 1 - Building Your Base of Power
    To lead effectively, you must have power. Your power can be formally defined, for example your position or job title. Your power can be informal, for example your expertise or charisma give you power that enable you to influence others. In this module, we will...
  • Week 2 - Influencing People Without Relying on Formal Authority
    In this module, you will acquire a rich arsenal of influence tactics that will help you change people’s viewpoints and behaviors. These influence tactics will enable you to influence up in organizations (e.g., when you have to influence your boss) and laterall...
  • Week 3 - Developing High‐Quality Relationships to Enhance Influence and Power
    In addition to acquiring a tactical portfolio of influence tools that can be applied in group and individual meetings, effective leaders devote a lot of time to building and maintaining social relationships with various stakeholders. In this module, you will l...
  • Week 4 - Protect Yourself from Unwanted Influence
    As a leader, people will try to influence you to make a particular decision or take a particular course of action. It is essential you are able to protect yourself from the unwanted influence of others, especially when those others might be attempting to manip...


Scott DeRue, Ph.D.
Edward J. Frey Dean at the Ross School of Business
Management and Organizations, Ross School of Business

Maxim Sytch, Ph.D.
Associate Professor of Management and Organizations Michael R. and Mary Kay Hallman Fellow
Management and Organizations, Ross School of Business


Content Designer

University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.



Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

4.6 /5 Average
Best Review

Very good course, it really explains strategies on how to influence others and also how to protect ourself from other unwanted influence.

Published on March 3, 2018
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April 27, 2018

Very interesting. The explanations are salient, the speakers get a excellent pronunciation and make this course vivid. Be patient and persistent. You will have to work on two assignments on your own, quite not easy. You need to provide times and energy to accomplish it. Don't hesitate to discuss through the forums with peers. Enjoy!

March 3, 2018

Very good course, it really explains strategies on how to influence others and also how to protect ourself from other unwanted influence.

February 19, 2018

iLearn is a great platform to enhance the skills & knowledge. Also it's a great initiative by our organisation. I enjoyed my learning journey very much. Thanks to iLearn.

February 6, 2018

The course has good theory structure and real-life assignments that will provoke you to apply immediately what you have learned. I enjoyed the lecture's clear pronunciation. It is easy to follow.

January 9, 2018

The psychology aspect of this course was interesting and applicable, however, it could probably be condensed. The week one content could probably be half the length and still be just as effective. If you are not taking this for a certificate, I would recommend fast forwarding or scanning the transcripts for week one and focusing on weeks 2 and 3.