Implementing Customer Insights for Your Business
date_range Starts on May 31, 2016
event_note End date June 28, 2016
list 4 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
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Key Information

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About the content

Understanding the wishes, motivations and experiences of everyday people can be a powerful tool at the hand of product and service designers to guide design, marketing messages, the customer experience and the ultimate success of the product. How can organizations gain insights into users’ needs, and how can they apply these to support their business?

This professional education course is an advanced introduction for design, innovation and marketing managers who would like to learn how qualitative user research can support their business and product or service design.

The course is given by TU Delft’s leading scholars and experts in the field of industrial design, who developed the now world-standard “context mapping” method, in which user experience informs design and the creation of elegant solutions to complex problems.

It will equip you with an in-depth understanding of the value of qualitative user experience research; of the insights it can develop into the needs of users, and of how can these insights support design processes and product strategy.

The course structure is case-based and enables you to learn from real-world challenges of companies that utilize user research in their product or service design. In addition, the course includes practical assignments and discussions about cases within the community; and feedback given by peers and content experts. You will also have the opportunity to network and interact with other professionals who deal with the same challenges on a daily basis.

Upon successful completion of the course, you will earn a Certificate and 1.5 CEUs.

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Syllabus

  • The value of discovery-based qualitative user research
  • Creating a plan of action to set up such research
  • How to utilize the research and results to inform business decisions
  • Strategies to share customer and user experience (UX) insights in your organization and use them in developing products and services
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Instructors

  • Prof. Dr. Pieter Jan Stappers
  • Sanne Kistemaker, MSc
  • Dr. Froukje Sleeswijk Visser
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Delft University of Technology
Delft University of Technology
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Edx

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