How to Validate your Startup Idea
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assignment Level : Introductive
chat_bubble_outline Language : English
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 12 hours in total

About the content

Starting a new business begins with an idea that needs to evolve through experimentation, iteration and interactions with people. This course is for existing and potential entrepreneurs who are looking for guidance and support to make their ‘great idea’ a reality. In addition to reviewing the basic principles of entrepreneurship, this course guides you through the process of actively validating your idea in the market. We encourage you to identify and communicate good opportunities and to create and capture value from these opportunities. By working through the course and completing the activities you’ll learn how to get feedback that systematically tests different parts of your business idea. You will learn how to do this through interacting with potential customers, suppliers, partners and investors outside the course. Along the way, you will also become more confident in pitching your idea. By the end of the course you should have a validated business idea that you can start right away.

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Syllabus

  • Week 1 - How can you learn entrepreneurship?
    In the first week, you'll be learning about some basic concepts in entrepreneurship. Specifically we're going to introduce the business canvas and the lean method, two key frameworks that will be used to structure your activities throughout this course.
  • Week 2 - How is your idea valuable?
    This week you'll learn to articulate and test your value proposition by drawing on three concepts: the strategy canvas, persona and minimum viable product (MVP). The strategy canvas emphasizes the uniqueness of your value proposition. The 'persona' represents ...
  • Week 3 - How will you reach more customers?
    This week we'll help you think beyond your first customers, to scaling up your business across multiple segments of customers. The core concepts for this module are the diffusion of innovation and developing partnerships.
  • Week 4 - How profitable is your idea?
    This week is an introduction to financial literacy. We'll show you how to build an income statement, how to develop financial models and financial forecasts. We'll also introduce you to some metrics to track the viability of your business that complement the t...
  • Week 5 - Is investment capital right for you?
    This week you'll learn some basic investment capital strategies for new ventures, illustrated using a simple capitalization table.
  • Week 6 - How will you pitch your idea?
    This week pulls together all the elements and evidence of your business idea so far to develop a coherent and succinct business pitch
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Instructors

Allya Koesoema
Lecturer
UNSW Business School

Martin Bliemel
Senior Lecturer
UNSW Business School

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Content Designer

UNSW Australia (The University of New South Wales)
UNSW Australia, based in Sydney, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines.
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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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