About the content
In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup. The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model. Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.
Lesson 1: What We Now Know
- History of the Corporation - Startups Are Not Smaller Versions of Large Companies - Waterfall Development - Customer vs. Product Development - Entrepreneurial Education
Lessons 1.5A and 1.5B: Business Models and Customer Development
- Value Proposition - Customer Segments - Revenue Streams - Key Resources - Customer Development Processes - Minimum Viable Product - Market Opportunity Analysis
Lesson 2: Value Proposition
- Value Proposition and the Minimum Viable Product - Customer Archetype - MVP Physical && Web/Mobile - Common Mistakes With Value Proposition
Lesson 3: Customer Segments
- Product Market Fit - Rank and Day in the Life - Multiple Customer Segments - Market Types Introduction: Existing, Resegmented, New, Clone - Consequences of Not Understanding a Market
Lesson 4: Channels
- Distribution Channels Overview - Web Distribution - Physical Distribution - Direct Channel Fit - Indirect Channel Economics - OEM Channel Economics
Lesson 5: Customer Relationships
- Paid Demand Creation - Earned Demand Creation - Get Physical - Viral Loop - Web Customer Acquisition Costs
Lesson 6: Revenue Models
- How Do You Make Money - Revenue Streams and Price - Direct and Ancillary Models - Common Startup Mistakes - Market Types and Pricing - Single and Multiple Side Markets - Revenue First Companies - Market Size and Share
Lesson 7: Partners
- Partner Definition - Partner Resources - Partner Types - Greatest Strategic Alliance - Joint Business Development
Lesson 8: Resources, Activities and Costs
- Four Critical Resources - Financial Resources - Human Resources - Qualified Employees and Culture - Intellectual Property Overview
- Steve Blank - Steve Blank is a seasoned Silicon Valley entrepreneur. Translation: he has failed and--more often--succeeded, in a 21-year career building 8 Valley startups, including several with major IPO's. Along the way, he's learned an incredible amount, and has spent the last decade sharing what he's learned with entrepreneurs all over the world. Author of two famous books on entrepreneurship, The Four Steps to the Epiphany, and The Startup Owner's Manual. Steve teaches entrepreneurship at Udacity, Stanford, Berkeley, Columbia, and other major universities worldwide. He was named "Master of Innovation" by Harvard Business Review and is an advisor to many successful entrepreneurs. He is also an avid conservationist, contributing generously to preserve the California Coast.
Udacity is a for-profit educational organization founded by Sebastian Thrun, David Stavens, and Mike Sokolsky offering massive open online courses (MOOCs). According to Thrun, the origin of the name Udacity comes from the company's desire to be "audacious for you, the student". While it originally focused on offering university-style courses, it now focuses more on vocational courses for professionals.