How to Design a Successful Business Model

How to Design a Successful Business Model

Course
en
English
Subtitles available
20 h
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Source
  • From www.edx.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 10 Sequences
  • Introductive Level
  • Subtitles in German, Spanish, French, Italian, Polish

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Course details

Syllabus

Weeks 1 & 2: Design thinking

  • Why is design thinking relevant?
  • How to structure BM design?

Weeks 3 & 4: Creating value for customers

  • How can I create value for customers in novel ways (=customer-related tool)

Weeks 5 & 6: Drawing a simple BM

  • How can I draw a BM on one single sheet to communicate it? (=BM Canvas)

Week 7 & 8: I-want-to’s

  • How to select the appropriate tooling based on what I want?

Week 9 &10: Special BM patterns

  • Multi-sided BMs

Prerequisite

Secondary school; basic notions about business and/or practical business experience

Instructors

Mark de Reuver
Associate Professor
TU Delft

Harry Bouwman
Associate Professor
TU Delft

Timber Haaker
Senior Researcher
TU Delft

Editor

Delft University of Technology (in Dutch: Technische Universiteit Delft), better known as TU Delft, is the oldest and largest public university in the Netherlands. 

It is based in Delft, in the Netherlands. In the QS World University Rankings 2022, it is ranked among the top 10 engineering and technology universities in the world. In architecture and civil engineering, it was ranked 2nd in the world, after MIT (Massachusetts Institute of Technology).

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