Innovation and Technology Management in Tourism and Hospitality

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Course
en
English
Subtitles available
48 h
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  • From www.edx.org
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  • 8 Sequences
  • Intermediate Level
  • Subtitles in Chinese
  • Starts on January 5, 2023
  • Ends on March 29, 2023

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Course details

Syllabus

Week 1: An Introduction to IT in Hospitality & Tourism Industry

Develop a holistic view of the impact of ICT in the hospitality and tourism industry.

Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations

Introduce the theoretical perspectives on technology adoption and innovation diffusion.

Week 3: Value Creation Through IT and Innovation

Discuss the IT-based value creation in hospitality and tourism organizations.

Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry

Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.

Week 5: Digital Marketing in Tourism & Hospitality

Understand the concept of Marketing 4.0 in the digital economy and why digital marketing is becoming so different from traditional marketing.

Week 6: Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations

Introduce the concept of data-based decision making and the principles and tools for business analytics.

Discuss data sources and big data applications for decisions in hospitality & tourism organizations.

Week 7: Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion

Discuss the experience design and market segmentation through storytelling online campaigns case studies and introduce the story design elements.

Week 8: Digital Transformation in Tourism & Hospitality Organizations

Introduce digital transformation in tourism and hospitality organizations.

Prerequisite

Learners need to have hospitality and tourism related experiences.

Instructors

Dan Wang, Ph.D.
Associate Professor
The Hong Kong Polytechnic University

Editor

The Hong Kong Polytechnic University

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