Harnessing the Power Of Data: Introduction to Data-Driven Decision-Making
link Source: www.futurelearn.com
date_range Starts on May 31, 2021
event_note Ends on June 14, 2021
list 4 sequences
assignment Level : Introductory
chat_bubble_outline Language : English
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 8 hours in total

About the content

Enhance your management skills and learn how to critique data sources and information to make informed business decisions with Coventry University’s online course.

Informed management decision-making comes from clearly distinguishing between data, information, knowledge and their sources.

On this course, you’ll have the opportunity to explore how to evaluate different sources of data and information and acquire knowledge from them.

You’ll explore various research techniques and critique the role of statistics in making decisions as a manager.

By having the chance to enhance your understanding of the basis of robust information, the course aims to help you become more critical of sources of data before making significant decisions.

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This course is suitable for junior and middle managers seeking the opportunity to improve their understanding of data in order to help to potentially progress in their careers.

It will also prove useful for entrepreneurs looking for the chance to equip themselves with a range of skills to run a business.

This course is applicable across a variety of roles, sectors, and geographies.



Data, information and knowledge

  • What is data, information and knowledge?
  • Why data management is important in business analytics
  • Input, processing and output

Research techniques

  • Data analysis techniques
  • The differences between qualitative and quantitative data
  • Key factors to consider when preparing quantitative or qualitative data for analysis

The role of statistics in management decision-making

  • The principles behind measurement and statistical analysis
  • Managing and presenting data
  • Enhancing management decision-making in the digital firm


Geoffrey Proudlock
Geoffrey Proudlock BA(Hons), MSc, CMgr FCMI, FHEA, FCIH - head of curriculum - business, law and creative Industries

lare Garrick
Clare Garrick BA,(Hons), MA, FHEA, CMgr MCMI – business course leader. Coventry University Scarborough


Content Designer

Conventry University

Coventry University is a public research university in the city of Coventry, England, part of the wider Coventry University Group. It was formerly known as Lanchester Polytechnic until 1987, and Coventry Polytechnic until it was awarded university status in 1992. The university comprises four faculties which are made up of schools and departments which collectively run around 300 undergraduate and postgraduate courses. Across the university there are 11 research centres which specialise in different fields, from transport to peace studies.




FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.

It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.

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