- From www.futurelearn.com
Harnessing AI in Marketing and Communication
Course
en
English
8 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
- Starts on November 30, 2023
Course details
Syllabus
Week 1
- What you need to know about AI
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Week 2
- Using AI for text-based content
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Week 3
- Using AI for visual-based content
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Week 4
- Using AI for measurement, analysis and planning
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Prerequisite
This is an introductory course aimed both at professionals just starting out in marketing roles and at learners with no prior knowledge of marketing.
Building on two other courses offered by the University of Adelaide (‘Marketing Essentials’ and ‘Developing your Marketing Strategy’), it will be a useful continuation for learners who have completed these.
Instructors
David Rawlings
David Rawlings is a marketing professional with 30 years' in industry. His delivery and teaching style is engaging and accessible, backed by years of workshops, webinars, presentations and lectures.
Editor
University of Adelaide
Platform
FutureLearn is a massive open online course (MOOC) learning platform founded in December 2012.
It is a company launched and wholly owned by The Open University in Milton Keynes, England. It is the first UK-led massive open online course learning platform, and as of March 2015 included 54 UK and international University partners and unlike similar platforms includes four non-university partners: the British Museum, the British Council, the British Library and the National Film and Television School.
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