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assignment Level : Introductory
chat_bubble_outline Language : Chinese
language Subtitles : English
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About the content

在组织的人际沟通中,“我”和“我们”哪个更重要?在跨文化的交流中,你有没有遭遇过人际交往的尴尬和痛点?在现代企业的经营活动中,沟通存在着那些陷阱和挑战? 本课程将现代管理沟通理念与中国传统文化思维相结合,分三个篇章讲述管理沟通的科学认知、个体沟通技能和组织沟通技能。重点描述了在中国文化情境中管理沟通的思维模式和行为方式。 这门课程由北京理工大学提供,北京大学推荐。

Which is more important, “I” or “We”, in interpersonal communication in organizations in China? Have you ever encountered an embarrassing and awkward experience in cross-cultural communication? What are the pitfalls and challenges in communication in operating enterprises in China?

This communications course is divided into three parts: scientific recognition of management communication, personal communication skills and organizational communication skills, by combining the modern management communication ideology and Chinese traditional cultural thinking. Meanwhile, this online course intensively describes the thinking model and behavior mode of management communication in the Chinese cultural context.

If you are beginning your career, a working professional, or planning to work and study in China, this course will help you effectively communicate with Chinese people and understand the Chinese way of management behavior.

Realize your personal value and achieve your organizational objectives.

This course is offered by Beijing Institute of Technology University, recommended by the Peking University.

本课程在中国开课不到5年来,有16万人在线学习了该课程,很多学友说“这是一门让我们有直接收获的应用型课程”。“赵老师讲的故事让我念念不忘。” 课程主讲教师毕业于中国最富有人文气质高校之一的武汉大学、深造于美国的哈佛大学,具有十余年为“世界五百强企业”讲授经济管理类课程的职业经历,曾在中国国家教育部主办的全国高校教学比赛中获得一等奖。 想要收获价值的伙伴们还等什么?一起来吧!

Course Background:
Professor Zhao graduated from Wuhan University, which is one of the most famous universities and rich in humanistic environment and talents in China, and pursued advanced researches in Harvard University in the U.S. and he has possessed more than ten years’ professional experience in teaching economic & management courses for World Top 500 enterprises. He was also the First-Prize winner of the national university teaching contest sponsored by China’s Ministry of Education.

七百多年前,马可波罗向世界展现了中国的物产、文化和艺术。当今,在全球经济一体化的前提下, 怎么认识中国,怎么理解中国式思维,特别是那些需要在中国企业工作或是与中国人打交道的朋友,怎么实现和中国人的有效沟通,本课程会以沟通为视角为你开展一个互联网时代的马可波罗式的导游,让你系统认知中国人以独特的心理文化构建的人际世界和组织行为。

FAQ Features/ What will most possibly attract you?
Over seven hundred years ago, the abound resources, magnificent culture and art of China were unfolded to the world by Marco Polo. With the deepening of the economic globalization, nowadays, how to understand China, how to obtain a better understanding of the Chinese way of thinking, and how to achieve the effective communication with the Chinese, especially for those who need work in China and make contact with the Chinese? From the perspective of communication, this course will conduct a Marco Polo-styled guided tour in the times of internet for you, and facilitate the systematic recognition of the interpersonal world and organizational behavior constructed by the Chinese in their unique psychological culture.

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  • The behavior principles, strategy of management communication within and outside the enterprises
  • The skills for team communication, speeches, meetings, negotiations and interviews with your employees
  • The skills of non-verbal communication, such as weighing a person’s words and closely watching his expression
  • The Chinese culture in communication
  • Communication capability with the Chinese and the Chinese enterprises


Erdong Zhao
Professor in School of Economics and Management
Beijing Institute of Technology


Content Designer

Peking University
Peking University is determined to make its education openly accessible to students in China and around the world. With over 3000 faculty members, Peking University offers excellence in teaching and learning. Founded in 1898, Peking University (PKU) was the first national comprehensive university in China. For the past 115 years, with its hundreds of thousands of outstanding alumni, Peking University has made prominent contributions in the humanities and sciences to further China's prosperity and progress.



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