Key Information
About the content
Professionals at all levels of an organization will learn the best ways to grow an audience they want and need by smartly implementing their important, strategic stories and information.
Syllabus
Instructors
- John Lavine
- - Medill School of Journalism, Media, Integrated Marketing Communications
Content Designer

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.