Grow to Greatness: Smart Growth for Private Businesses, Part I
link Source: www.coursera.org
list 7 sequences
assignment Level : Introductive
chat_bubble_outline Language : English
language Subtitles : Spanish, Russian
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 7 hours in total

About the content

This course focuses on challenges faced by existing private businesses when they attempt to grow substantially.

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Syllabus

  • Week 1 - Course Overview
    This module introduces the course.
  • Week 2 - The Truth About Growth
    This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, In...
  • Week 3 - Feller's Gourmet Workshop
    This module presents an series of questions to discover if you are ready for growth. The required reading is by Edward D. Hess, 3 Fellers Bakery, Case Study.
  • Week 4 - The 4 P's
    This module presents the four P's of growing a business: planning, prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Dir...
  • Week 5 - Four Ways to Grow a Business
    This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com.
  • Week 6 - Creating a Growth Plan
    This module dives into the logistics of creating a growth plan for Barger & Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger & Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. His primary product is concrete septic tanks. H...
  • Week 7 - Final Exam
    This is the final exam.
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Instructors

Edward D. Hess
Professor of Business Administration
Darden School of Business

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Content Designer

University of Virginia
The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, and located on a World Heritage site in Charlottesville, the University sustains the ideal of developing, through education, leaders who are well-prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who come here have been chosen because they show the exceptional promise Jefferson envisioned.
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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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