- From www.coursera.org
Grow to Greatness: Smart Growth for Private Businesses, Part I
- Self-paced
- Free Access
- Fee-based Certificate
- 7 Sequences
- Introductive Level
- Subtitles in Spanish, Russian
Course details
Syllabus
- Week 1 - Course Overview
This module introduces the course. - Week 2 - The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is theDynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, In... - Week 3 - Feller's Gourmet Workshop
This module presents an series of questions to discover if you are readyfor growth. The required reading is by Edward D. Hess, 3 FellersBakery, Case Study. - Week 4 - The 4 P's
This module presents the four P's of growing a business: planning,prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Dir... - Week 5 - Four Ways to Grow a Business
This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com. - Week 6 - Creating a Growth Plan
This module dives into the logistics of creating a growth plan for Barger& Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger &Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. Hisprimary product is concrete septic tanks. H... - Week 7 - Final Exam
This is the final exam.
Prerequisite
Instructors
Edward D. Hess
Professor of Business Administration
Darden School of Business
Editor
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Platform
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