About the content
This course focuses on challenges faced by existing private businesses when they attempt to grow substantially.
- Week 1 - Course Overview
This module introduces the course.
- Week 2 - The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, In...
- Week 3 - Feller's Gourmet Workshop
This module presents an series of questions to discover if you are ready for growth. The required reading is by Edward D. Hess, 3 Fellers Bakery, Case Study.
- Week 4 - The 4 P's
This module presents the four P's of growing a business: planning, prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Dir...
- Week 5 - Four Ways to Grow a Business
This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com.
- Week 6 - Creating a Growth Plan
This module dives into the logistics of creating a growth plan for Barger & Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger & Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. His primary product is concrete septic tanks. H...
- Week 7 - Final Exam
This is the final exam.
Edward D. Hess
Professor of Business Administration
Darden School of Business
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