Grow to Greatness: Smart Growth for Private Businesses, Part I

Grow to Greatness: Smart Growth for Private Businesses, Part I

Course
en
English
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7 h
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  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 7 Sequences
  • Introductive Level
  • Subtitles in Spanish, Russian

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Course details

Syllabus

  • Week 1 - Course Overview
    This module introduces the course.
  • Week 2 - The Truth About Growth
    This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is theDynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, In...
  • Week 3 - Feller's Gourmet Workshop
    This module presents an series of questions to discover if you are readyfor growth. The required reading is by Edward D. Hess, 3 FellersBakery, Case Study.
  • Week 4 - The 4 P's
    This module presents the four P's of growing a business: planning,prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Dir...
  • Week 5 - Four Ways to Grow a Business
    This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com.
  • Week 6 - Creating a Growth Plan
    This module dives into the logistics of creating a growth plan for Barger& Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger &Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. Hisprimary product is concrete septic tanks. H...
  • Week 7 - Final Exam
    This is the final exam.

Prerequisite

None.

Instructors

Edward D. Hess
Professor of Business Administration
Darden School of Business

Editor

The University of Virginia (also known as UVA, UVa, Virginia) is located on the east coast of the United States in Charlottesville, Virginia. It has also been a UNESCO World Heritage Site since 1987. The university was founded in 1819 by Thomas Jefferson, the author of the Declaration of Independence and the third American president. 

The University of Virginia is a renowned public institution of higher education that belongs to the Universitas 21 network. Always ranked in the top 25 American universities, it is also part of the "Public Ivies", a network of the best public universities in the country, which are reputed to offer a level of education comparable to that of Ivy League institutions.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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