Green Business Strategy
link Source: www.coursera.org
list 4 sequences
assignment Level : Introductory
chat_bubble_outline Language : English
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Key Information

credit_card Free access
verified_user Fee-based Certificate
timer 8 hours in total

About the content

Course Overview: https://youtu.be/g-pt2Q4UhT4 The global environment will continue to degrade until there are significant changes in business practices. In this course, we look at how some firms are responding positively to environmental concerns with new strategies. We look at 'best practices' of companies across countries and industries from different perspectives. We introduce a very helpful framework to structure your thinking about environment and business strategy. We explore why current destructive business practices are so 'sticky' and resistant to change. You don’t have to be an environmentalist or a tree-hugger to benefit from this course. Businesses should respond to change, environment is one of these changes. If you have an interest in the environment and some understanding of business strategy then this course should be useful to you.

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Instructors

Paul Forster
Associate Professor of Business Education
Department of Management

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Content Designer

The Hong Kong University of Science and Technology

The Hong Kong University of Science and Technology - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.

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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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