list 5 sequences
assignment Level : Introductive
label Music
chat_bubble_outline Language : English
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Key information

credit_card Free access
timer 15 hours in total

About the content

This course provides an engaging and methodical insight into the past and present cultural and commercial music industry developments, directions, and trends. It will equip the students with the knowledge and skills necessary to appreciate, understand and more productively participate in today’s music industry field.

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Syllabus

The course is divided into five academic units, each consisting of three learning segments – the roots, the regulations, and today’s industry methods and practices - scheduled as follows:

 Part One

  • Introduction -  "An Elephant, A Miracle, And The Messengers Of Doom"
  • Roots: Music Publishing & Copyright - “And Music Learned To Play Business”
  • Regulations, Part 1: Music Copyright Fundamentals; © and - “The Birds And The Bees Of The Cs And The Ps”
  • Regulations, Part 2: Musical Works Licensing - “Penny For Your Thoughts (If I Can Sing Them)”
  • Methods and Practices: Music Publishing - “Can’t Eat A Song, Now Can You?”

 Part Two

  • Roots: Live Music Industry - “Of Bread And Games”
  • Regulations: Live Music Licensing, Insurance, and Permits - “Dotting The Is And Crossing the Ts”
  • Methods and Practices: Concert Promotion - “If You Build It They Will Come…Or Not"

Part Three

  • Roots: Recording Industry - “Sounds For Sale”
  • Regulations: Sound Recording Licensing - “Paying The Piper”
  • Methods and Practices 1: Recording Industry - “Madness, Meet Method”
  • Methods and Practices 2: Standard Recording Agreements - “Bargains And Bridges (For Sale)”

Part Four

  • Roots: Magnetic Recording and Multitracks - “Multiple Magnetic Personality”
  • Regulations: Digital Recording, Reproduction, and Transmission - “Putting A Leash On A Music Byte”
  • Methods and Practices: Recording Production Planning - “A Puzzle Unpuzzled”

Part Five

  • Roots: CD, MP3, and Online Marketplace - “So One Thing Led To Another…”
  • Regulations: Fair Use Doctrine, Sampling, and Creative Commons - “To Use Or Not To Use, That Is The Question”
  • Methods and Practices 1: Recording Agreements for Today’s Industry - “Time To Put Your Clothes On, Emperor”
  • Methods and Practices 2: Music Promotion, Distribution and Sales - "Papa's Got A Brand New Bag (Full Of Online Services)"

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Instructors

  • Darko Velichkovski - Music Industry
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Content designer

West Virginia University
Founded in 1867, West Virginia University is moving toward a global destiny. World-class faculty are exploring everything from pulsars to nanoscale technology. Rated as the #2 public university at which to do research and a top-20 best place to work in academia, WVU is collaborating with international academic and research partners.
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Platform

Coursera

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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