Understanding Media by Understanding Google

Course
en
English
24 h
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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Free certificate
More info
  • 6 Sequences
  • Introductive Level

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Course details

Syllabus

Weekly topics

Week 1: The Age of Google
  • Introduction: Why study Google and the media?   
  • Search and Research
Week 2: Google and Publishing 
  • Google and News
  • Google and Books
Week 3: Google and Advertising
  • How and Why the Magic Works
  • Advertising Personalization and Privacy
Week 4: Google and Video
  • Google, YouTube, and You
  • YouTube (and Google) and the News
Week 5: Google and Mobile
  • Google and Smartphones
  • Google and "Wearable"
Week 6: Google, Social Media, and Privacy
  • Google's Social Circle
  • The Private, The Public, and the Politic(s)

Prerequisite

None.

Instructors

  • Owen Youngman - Medill School of Journalism, Media, Integrated Marketing Communications

Editor

Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.

Platform

Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California. 

Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.

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