Key Information
About the content
Few people who “just Google it” to find an answer to their every question understand just what the company does (and why). Through this course, you'll join the minority that really gets it.
Syllabus
Week 1: The Age of Google
- Introduction: Why study Google and the media?
- Search and Research
- Google and News
- Google and Books
- How and Why the Magic Works
- Advertising Personalization and Privacy
- Google, YouTube, and You
- YouTube (and Google) and the News
- Google and Smartphones
- Google and "Wearable"
- Google's Social Circle
- The Private, The Public, and the Politic(s)
Instructors
- Owen Youngman - Medill School of Journalism, Media, Integrated Marketing Communications
Content Designer
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.
