- From www.coursera.org
Understanding Media by Understanding Google
- Self-paced
- Free Access
- Free certificate
- 6 Sequences
- Introductive Level
Course details
Syllabus
Week 1: The Age of Google
- Introduction: Why study Google and the media?
- Search and Research
- Google and News
- Google and Books
- How and Why the Magic Works
- Advertising Personalization and Privacy
- Google, YouTube, and You
- YouTube (and Google) and the News
- Google and Smartphones
- Google and "Wearable"
- Google's Social Circle
- The Private, The Public, and the Politic(s)
Prerequisite
Instructors
- Owen Youngman - Medill School of Journalism, Media, Integrated Marketing Communications
Editor
Northwestern University is an American university located in Evanston (just north of Chicago), in the US state of Illinois. It is one of the most prestigious universities in the world, particularly for journalism, economics and theatre. The university has two campuses, one in Evanston (the main campus) and one in downtown Chicago.
Platform
Coursera is a digital company offering massive open online course founded by computer teachers Andrew Ng and Daphne Koller Stanford University, located in Mountain View, California.
Coursera works with top universities and organizations to make some of their courses available online, and offers courses in many subjects, including: physics, engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and other subjects.